An identity project for a Chicago based wedding photographer. The mark embraces the letter "O" in "Ohms" while the shapes inside suggest the imagery of a camera lens. The double squares create a diamond shape that symbolizes genuine quality and strength, while the ‘crown’ shape on top reinforces the idea of luxury. The mark highlights the beauty of the wedding promise as it subtly takes on the shape of an engagement ring.
I worked on a 42 page coffee table book to celebrate the 10 year anniversary of BCG’s NJY Office. The 12”x10” book was designed to celebrate the history of the office from its founding stages til now. The book features images and graphs to help better understand the culture and achievements of the BCG NJY branch.
I rolled out the initial rebrand of Naperville Presbyterian Church which included identity, a new website, signage, and all communication materials. Over the past 5 years, I’ve been actively growing, shaping, and maturing the brand as their communications manager. This includes website management, creating content for all ministries, and the creation of digital and print materials that promote different events.
The most striking parts of The Shops Buckhead are its stunning window displays that shoppers can experience as they walk down each street. Even if the shoppers don’t go into the stores, they are able to experience the brand, the clothes, and the products behind the glass... and their imaginations begin to run wild thinking, “if only I had those Jimmy Choo’s”.
The proposed mural ‘essscapee’ was inspired by the transportive power of windows. By abstracting windows to a basic geometric shape, ‘essscapee’ explores a fun, joyful, and engaging mix of colors and shape that celebrate the excitement of being part of The Shop Buckhead.
C & L Wedding Invite
Invitation design for Colin and Lauryn's happy day
Invitation design for a couple's happy day. The materials include an invitation, RSVP, details, and welcome card, as well as a watercolor map of the venue. For the day of the event the wedding program was made into a hand-held fan to use during the ceremony.
Designed web widgets for a tech startup company based in Japan called WOVN.IO. Also designed a landing page for the parent company MINIMAL TECHNOLOGY and designed T-shirt swags for trade shows.
Misc Logos & Marks
Lott Behavioral Health
Brand Identity for Lott Behavioral Health
An identity project for a Chicago based psychiatric practice. The idea of roads and a journey act as the catalyst for this project. The winding lines of the logo mark reflect the journey of healing. These lines also imply the letters ‘L’ and ‘B’ which are taken from the initials of the practice. Dusty blue and green colors provide a sense of calm and renewal.
Concept design for Walmart's Life Choice Health and Nutrition Bars. The objective was to develop a design system that provides clear visibility of options within each product segments. The design was to allow consumers to easily understand product and nutritional benefits as well as elevates taste and appetite appeal.
Identity and package design
Developed a secondary brand for Soar Detroit - Eagle Sports Organization. “Soar Core” is a monthly giving community which consists of core group of donors that has committed monthly to financially support the Soar Detroit’s newly launched reading programs and existing sports programs. The mark “Core” was developed to coexists with the already established Soar Detroit logo and text. Marketing postcards and letters were designed together with matching envelopes that sets apart the “Soar Core” program from the existing mailers.
Soar Detroit quarterly letter and donor envelope.
Fylers and signup sheet for Eagle Sports Club.
Designed conference graphic for 2018 PCA Women's Conference that will be held across 4 difference cities in America.
The objective was to create a consistent identity acknowledging differences in products for the in-house Sear's brand Alphaline. Using existing brandmark, I designed a packaging solution that can be used across differet SKU templates.